About Us
Our Story
The Heat Factory story isn’t your typical one. It’s a journey from pixels to pipes and back again.
Phill, one of our directors, worked in digital marketing before he traded his mouse for a set of tools, diving headfirst into the world of air conditioning, following in the footsteps of his old man, a seasoned plumber. Despite the shift, Phill never lost his creative spark, continuously fuelling his passion for design and marketing alongside his tradie duties.
Phill then founded Smarter Air and Electrical with his business partner, Davis, which has grown into a successful trade business. The secret to this success? A blend of top-notch service and savvy marketing, much of which they took into their own hands, learning the ropes of SEO and ever-evolving digital marketing along the way.
They saw firsthand how easy it was for tradies to get lost in the jargon and empty promises of marketing agencies. They soon realised that the most genuine, impactful marketing came from those who lived and breathed the trade life. And so, inspired by the struggles and aspirations of fellow tradespeople, Phill, Davis and Davis’s partner, Steph, built a digital marketing agency that speaks tradie, understands tradie, and most importantly, gets results for tradies.
We have a vision
Our vision is to forge a future where tradies are freed from the constraints of large, impersonal marketing agencies and empowered with the knowledge, tools, and dedicated support they need to ramp up their online presence.
We’re on a mission
Our mission is to bridge the gap between tradie businesses and digital marketing, providing a down-to-earth, effective service that drives actual results. We’re here to demystify SEO and digital marketing for our fellow tradies, offering honest advice, transparent practices, and strategies that truly resonate with the hardworking people of the trade world.
Professional Team
Phill
Steph
Davis