Local SEO for Tradies
Tired of burning money on ads? Own your local area with search engine optimization!
Own your backyard: Get found, get hired
In the competitive world of trades, being the go-to tradie in your local area goes beyond just providing high-quality workmanship and service. Your success also hinges on your name being the first one that pops up in Google search results when potential customers search for a trade business online.
We get that, as a tradie, you know your job inside out, but this whole digital marketing thing and the forever-changing algorithms of search engines? Maybe not so much (and we don’t blame you!). That’s where we step in. The best part? Unlike other SEO companies, we’ve walked in your shoes. We truly understand the frustrations of feeling invisible in a digital landscape and know that wasting money on paid advertising isn’t anyone’s idea of a good time.
Our specialised local SEO for tradies is designed with you in mind, with a full suite of SEO services designed to help you own local search results, drive local website traffic, and edge out the competition, all while saving you time.
What is local search engine optimization?
Think of local SEO as a digital toolkit for getting noticed in your neighbourhood. It’s a marathon, not a sprint, towards building a lasting asset for your business. It requires a precise SEO strategy (including a bunch of nifty tricks) designed to help your website rank higher in local searches and get you noticed on Google Maps.
Ultimately, this long-term investments means more traffic, more leads,
more paying customers, and more high-fives, year after year.
Reliable local SEO for tradies by tradies, driven by a core mission to turn your business into a local legend.
The process
In true tradie fashion, our SEO experts approach a job with precision and a plan. When conducting our SEO services, we deploy a methodical process designed to build your online visibility from the ground up.
01.
Website audit
First off, our SEO specialists take a good, hard look at your website. Think of this part as an online visibility health check, during which we figure out what’s solid and what needs a bit of elbow grease to shine. This is an essential step, laying the foundations for future digital marketing and SEO efforts and ensuring we start off on the best foot!
02.
Customised strategy
Next, we get down to the nitty-gritty, tailoring a strategy to the specifics of your business goals. At Heat Factory, there’s no such thing as a one-size-fits-all approach. We’re talking about a 100% custom fit that aims to speak directly to your target market and skyrocket your online presence through in-depth keyword research, link building, and a content action plan geared towards increased website traffic.
03.
Getting those top rankings
With our plan in hand, it’s go time. This is where the magic happens. It’s a steady push, aiming not just to encourage search engines to have a soft spot for your business, but to develop a robust online presence that keeps you in the spotlight. The end game? Standing out amongst a sea of trade businesses, getting more clients, and becoming the local legend everyone talks about.
SEO’s a long game, sure, but sitting on the sidelines? That’s like rolling out the red carpet for your competitors, letting them win over your potential clients and giving them a free pass to dominate organic search results.
Packages and pricing
Understanding that every tradie business is unique and has its own set of needs to move the needle and boost traffic, we offer a custom approach to our local SEO packages and pricing.
Whether you’re just starting out or looking to take your digital marketing strategy to the next level, our SEO agency offers bespoke options to ensure our SEO cost aligns with your budget.
Reach out for a free audit and tailored proposal!
Success Stories
We’re proud of what we do, but we’d rather let the top-notch results we’ve hammered out for our tradie mates speak for themselves.
We were struggling to generate quality leads for both our new home construction and roofing divisions. Our previous marketing efforts had stalled, and we were desperate for a change.
Fortunately, we discovered Heat Factory. From our very first consultation, their genuine interest in our success and their commitment to our goals was evident.
In just three months of partnering with Heat Factory, we've seen a remarkable increase in not only the quantity of leads but also the quality. Their 'tradies helping tradies' approach has been a winning combination for us.
We highly recommend Heat Factory whether you're struggling to get leads or simply looking to expand your business.
I'm truly impressed with this online marketing team! They excel in website design, social media, and digital ads. Their CRM software is a game-changer, and collaborating with them is effortless. Their adaptability ensures steady lead generation. Highly recommend!
Frequently Asked Questions
What is SEO and why is it important for tradies?
Can Google Ads help grow a tradie business?
How long does it take to build a website for tradies?
Building a solid website for tradies is a bit like laying a new driveway. Depending on how fancy you want it and what features you need, it can take anywhere from a few weeks to a couple of months. We make sure it’s done right the first time, with no corners cut.
Does social media marketing work for tradies?
Absolutely! Social media marketing opens up a direct line to your local community and beyond. It can showcase your best work, share impressive customer feedback, and highlight what makes your trade business different from the rest. This not only builds trust but also turns followers into clients.
Why is Heat Factory the right choice for tradie marketing?
At Heat Factory, we aren’t ordinary digital marketers. We’re tradies who’ve swapped our tools for tech. We know the trade industry inside out because we’ve lived it. Our crew is ready to roll up our sleeves and put in the work to ensure your tradie business succeeds.